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Have an attractive safe zone experience for newer players (while being aware that we will never compete with themepark games such as World of Warcraft here)
Provide a soft transition for safe zone players to move into PvP, and incentive that transition with the right risk vs reward ratio. See the discussion regarding yellow zones
Ensure that the rewards offered by a zone are based on how risky it is: the best gear and dungeons will only be in the red zones.
We are fully convinced that the above approach is truly a win-win situation for all player types.
For newer or more safety-minded players, it means that they have an easier entry into the game and are not forced into PvP when they do not feel ready
For hardcore players looking for PvP all the time, it means that the game’s population will be large, with enough action happening in the PvP zones.
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Albion Online: PvP and PvE Roams, PvP Solo 